This is what I call being a mystagogue. It is more vulgar than
being a demagogue; because it is much easier.
The primary point I meant to emphasise is that this sort of aristocracy
is essentially a new sort. All the old despots were demagogues; at
least, they were demagogues whenever they were really trying to please
or impress the demos. If they poured out beer for their vassals it was
because both they and their vassals had a taste for beer. If (in some
slightly different mood) they poured melted lead on their vassals, it
was because both they and their vassals had a strong distaste for
melted lead. But they did not make any mystery about either of the two
substances. They did not say, "You don't like melted lead?.... Ah! no,
of course, _you_ wouldn't; you are probably the kind of person who would
prefer beer.... It is no good asking you even to imagine the curious
undercurrent of psychological pleasure felt by a refined person under
the seeming shock of melted lead." Even tyrants when they tried to be
popular, tried to give the people pleasure; they did not try to overawe
the people by giving them something which they ought to regard as
pleasure. It was the same with the popular presentment of aristocracy.
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