??? Saving money on eBay Store inventory listings??”for example, the insertion fee for an
item with a starting or reserve price that is less than $25 is only $0.05 every 30 days
(final value fees and similar upgrade fees also apply).
??? Displaying standard auction and Buy It Now listings within your Store along with
your Store inventory listings.
??? Organizing your Store items in custom categories.
??? Obtaining your own URL that you can provide to potential buyers, both in and out
of eBay.
??? Cross-promoting listings by displaying similar or complementary listings that
appear in the Sell Your Item form and in bidding and purchase e-mails your customers
receive. (See ???Use Cross-Promotion??? earlier in the chapter.)
??? Customizing your Store??™s presence by selecting themes or by using your own
HTML design, inserting your own logo and graphics in the Store header, and including
additional pages.
??? Obtaining monthly sales reports from eBay, breaking out your sales into several
categories, such as the number of unique buyers, how buyers got to your listing, and
bids per listing (see ???Target Selling with Your Sales Data??? earlier in the chapter).
NOTE
Final value fees for eBay Store inventory items, as with
standard auction and Buy It Now listings, are based on
the selling price of the item.
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