com and eBay Express; see ???Open an eBay Store??? later in this chapter for steps
to set up an eBay Store.)
??? Create an About Me page (see ???Create an About Me Page??? later in the chapter) to
provide information about you, your company, and your products (see Figure10-1).
??? Create an eBay My World page to provide links to your listings and further tell buyers
about yourself and your business. Chapter 1 directs you to where you can create an
eBay My World page.
QUICKFACTS
CREATING AN eBAY BUSINESS
INFRASTRUCTURE
As an occasional seller on eBay, you can get away with
temporary or otherwise cobbled-together ???centers??? to
support your eBay selling. The increase in volume you
can expect as your business takes off, however, will
require a more formalized approach.
CHOOSE A BUSINESS ENTITY
When you establish a business, government entities at
all levels will want to share in your success, from the $10
local municipality business license to the double hit the
federal government imposes on collecting Social Security
tax. The type of entity you choose will have serious tax,
reporting, and legal consequences, so take the time to
consult with professionals and businesspeople to see what
makes the most sense for you (see the ???Understanding
Business Entities??? QuickFacts later in the chapter).
Pages:
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326