If
you want to play on this playground, you??™ll be going head to head with
professionals, including Fortune 500 companies. The only way to compete is to
play by the accepted rules of business.
Promote Your Product
You can conduct business on eBay without doing anything more than
submitting Sell Your Item forms, as you??™ve probably done several times already.
To recognize and support those who want to ratchet up their involvement, eBay
provides several programs that can help you take advantage of its powerful
marketing and advertising engine. Promotion gets the word out about your
product to your target audience. In eBay, you have several promotional
upgrades and features you can apply to your listings (see Chapter 6). Examples
of other promotional actions you can explore include the following:
??? Cross-promote between your business Web site and your eBay listings (see ???Link to
eBay from Your Web Site??? next).
??? Utilize eBay specialty sites to leverage exposure to your listings. For example, your
Half.com listing can automatically be displayed on eBay Express, and you can take
advantage of cross-promotional tools by having your eBay Store listings appear in item
listings. (See Chapter 5 for more information on selling in eBay specialty sites such as
Half.
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