The Buy It Now price is only available until the first
bid is made. At the point of the first bid, the icon will no longer appear
on your live auction page and the auction will continue on a bidding
basis only.
In the How You??™re Selling section, under Selling Format:
1. Click the Online Auction tab. In the
Starting Price text box, type the price
where you want the bidding to start (for
multiple items or Dutch auctions, the
minimum starting price is $0.99).
2. If you elect to establish a reserve price, click Change (if you don??™t see
this option, see the ???Customizing the Options Used in the Selling Form???
QuickSteps earlier in the chapter). In the Set Reserve Price window, shown
in Figure 6-14, type the price in the Reserve Price text box, and click Save.
3. If you want to include a starting auction price and a Buy It Now option, set
your starting price, add a reserve price if you want one, and in the Buy It
Now Price text box, type your price.
NOTE
Chapter 5 describes the fees for inserting the various
selling formats.
Figure 6-14: A reserve price protects you from getting
???burned??? on an item, but it may deter buyers.
6
eBay QuickSteps Listing an Item to Sell 133
134 PC QuickSteps Getting to Know Your PC 1 2 3 4 5 6 7 8 9 10
SET FIXED-PRICE LISTING PRICING AND INCLUDE BEST OFFER
If you qualify??”that is, you have a feedback rating of 10 or greater, or you have
proved your identity by using ID Verify; offer PayPal as a payment and you
only need a feedback rating of five??”you can establish a fixed Buy It Now (or
in eBay shorthand: BIN) price that lets a buyer purchase the item at that price.
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